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Research papers

Validity of consumer predicting variables used in marketing research (Spanish)

This paper presents the main findings obtained through a longitudinal study on housewives. Its main goal is to establish the predictive capacity of interbrand consumption that offers a series of variables or measuring instruments which have been...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Jose Luis Leon, Elena Olabarri
September 1, 1992
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Citation

Leon and Olabarri (1992a, September 01). Validity of consumer predicting variables used in marketing research (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/validity-of-consumer-predicting-variables-used-in-marketing-research-spanish-


Research papers

Validity of consumer predicting variables used in marketing research

This paper presents the main findings obtained through a longitudinal study on housewives. Its main goal is to establish the predictive capacity of interbrand consumption that offers a series of variables or measuring instruments which have been...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Elena Olabarri, Jose Luis Leon
September 1, 1992
×

Citation

Olabarri and Leon (1992a, September 01). Validity of consumer predicting variables used in marketing research . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/validity-of-consumer-predicting-variables-used-in-marketing-research-